Marketing Environment The Marketing Environment The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment.
Now, each one is discussed below in detail. The marketer of the organization has a keen interest in this actor of macro environment because it relates to the people, which are the foundation of any market.
The trends of demographic force are changing at a constant rate. Below are few examples of such change. The poor countries are the victims that would suffer most. The enhancing market of china is getting attention of marketers around the world.
The reasons for this increase in the age structure of the population are the increasing life expectancy and the downfall in the birth rate. After World War 2, the baby boomers have contributed much in the increasing age of the population.
The age group of people is divided into many sub-divisions by the organization.
The most important one is a middle age group which would become senior citizens in the future. Also computer related technical skills would become essential in the coming years. The disabled people also form the potential future market. The economic factor of the macro environment includes those that influence the purchasing power of customers along with their spending patterns.
Certain important trends of the economic environment in the USA are as follows. Now customers become more careful shoppers. Moreover the unfair distribution of income is resulted in the formation of two kinds of classes of the people which are affluent and less affluent.
So they should carefully monitor the altering trends of the economic system in order to prevent their organizations from the side effects of the changing trends.
The natural force of the macro environment consists of the natural resources that are required by the organizations as inputs or that is influenced by the marketing activities.
The trends of the natural environment are becoming quite important since few years like The industrial expansion has seriously affected the raw materials by creating their shortage.
Moreover, certain nonrenewable inputs are depleting due to their improper usage like oil, coal etc. The organizations are adopting the environmental friendly trend by which they have produced safe, biodegradable or recyclable products.
For this purpose following are the important trends of the technological area.
For this purpose following are some of important trends. There are certain cultural characteristics that influence the decision of the marketers. Some of the characteristics are as follows. These secondary concepts should be identified by the marketer in order to get advantage through these concepts.
Also the views of people about others are helpful for making effective strategies of the organization.The Marketing Environment The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment.
Marketing Environment – Micro and Macro Environments October 17, by zkjadoon Types of Marketing Environment – Micro and Macro Environment: The thorough analysis of the marketing environment is essential for the organization in order to make identification of the opportunities & threats to the organization.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s rutadeltambor.com factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public.
“A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers”. Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers.
The marketing environment of a business consists of an internal and an external environment. The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment.