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Create Account Analyzing the factors influencing brand loyalty among mobile phone users in Tanzania: Preview Download kB Preview Abstract The objective of the study was to analyze the factors influencing brand loyalty among mobile phone users in Tanzania, using Muhimbili National Hospital as a case study.
Both stratified and systematic sampling was used to select the sample.
Brand loyalty was the dependent variable while the independent variables included customer satisfaction, trust, advertising and attitudes towards brand. Correlation Analysis was used to determine the level of correlation between the dependent variable and the independent variables.
Coefficient of multiple regression was also used to measure the degree of statistical relationship between the dependent variable and the independent variables.
Findings indicated sufficient statistical evidence that, there is a significant relationship between the dependent variable brand loyalty and the independent variables customer satisfaction, trust, advertising and attitude towards brand among mobile phone users in Tanzania.
Results again revealed that, attitude towards brand have the highest impact on the dependent variable brand loyalty followed by trust. Also, attitude towards brand and trusts are significant predictors of brand loyalty.
It is therefore concluded that, customer satisfaction, trust, advertising and attitude towards brand are important factors that influence brand loyalty among mobile phone users in Tanzania. It is therefore recommended that, these variables customer satisfaction, trust, advertising and attitude towards brand be used by mobile phone manufactures and marketers to improve brand loyalty for their products.Nov 10, · Marketing Dissertation Topics.
We have provided the selection of example marketing dissertation topics below to help and inspire you. Brand loyalty and involvement in different customer levels of a service concept brand Marketing Master's thesis Susanna Dahlgren Department of Marketing.
Effect of Brand Loyalty on Selected by academic staff as a good example of a masters level dissertation. The customer satisfaction leads to brand loyalty which impacts the Report this Dissertation Report On it is an old organization & it has gained a lot of BRAND EQUITY which finally creates BRAND LOYALTY.
List Of 10 Potential Dissertation Topics On Brand Loyalty. Creating a complete dissertation is a task that needs a lot of hard work and dedication.
The main focus of this master thesis is to investigate brand loyalty as one of the main antecedents of customer engagement. More specifically, this paper examines brand loyalty‘s impact on customer engagement.
Moreover, with the rise in popularity of online brand communities where firms are able to interact with their consumers.
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study.
Do not try to move heaven and earth, since you time and resources are rather limited.